Affinity Diagram + User persona

https://www.figma.com/file/aRmgM8lwLWfMr1tVPiR542/Split-up?type=whiteboard&node-id=0%3A1&t=slr7pI36CP1VkLy7-1

Ux Research report

Background

• to see if people need an app to split bills
• see if they are already using something and what might be good for them
• what features might be interesting

Methodology

Survey

Participants

• people who use smartphones
• Individuals 18 - 36, most likely to travel in groups - festivals, traveling
• Families, couples 18 - 45, most likely to use the app for utility bills

Key findings

60% participants already use an app for bill-splitting

90% use the app during dinning out